Some of The Best Email Marketing Software Available

Email marketing is an absolutely incredible tool for businesses of all kinds. The strength comes from the versatility of these programs, and it’s become a standard operating procedure to have an email correspondence with your customers, visitors, readers, etc.

Automated campaigns give you the leisure of engaging and re-engaging your visitors or customers with automatically sent emails for routine actions such as making a purchase, add-to-cart, order and shipping confirmations, abandoned checkouts, and invites back.

Many services also offer individual blast campaigns for purposes like newsletters or invitations to restock your products. Nothing is better than being able to design an engaging marketing email about a brand new offer, product, or deal you may be offering and being able to send it off to all of your leads instantly.

Here are some of the best email marketing software:

1: Constant Contact

Constant Contact is a popular email marketing service for many industries. It comes with over 100 email templates that you can either use as it is, or customize to meet your specific objectives.

Once your email looks good, you can easily schedule it to send it to your contacts. In addition to drip email campaigns, you can also have emails go out at a regular cadence to celebrate specific events – for example, you could have a regular email go out on each customer’s birthday.

Constant Contact also makes it easy to manage your contacts.

Additionally, once a list is uploaded, bounces and unsubscribes are automatically updated. They also have “Plus” features that let you execute very specific types of campaigns – such as coupon offers, donation collections, or surveys.

Both Email and Email Plus plans are designed for the optimization of small businesses. But while the Email plan helps at establishing customer relationships through the creation of professional emails and is for 3 users, the Email Plus plan boosts audience engagement through automated emails, simplifies the task of email organization and is available for a team of 10.

Constant Contact Email Marketing Plans
Constant Contact Email Marketing Plans

2: iContact

iContact has been providing one of the best email marketing services available since 2003. In the time since then, they’ve built out an easy to use email marketing tool that helps you and your team see results fast. While they have all the simple editing and automation features of other tools in this list, it’s their support and customer services team that sets iContact apart.

Customers are paired with a strategic advisor, who helps you get your email marketing strategy right and find success with their tool. They also have Social+ marketing consultants that will help boost your entire online presence through creative social posts that drive traffic to your site.

The iContact Base plan provides series automation, drag & drop editor, and email reporting. The Pro plan, however, comes with all the functions that the Base plan provides plus audience segmentation, contact record updates, landing page hosting and creation, and much more.

iContact Email Marketing Plans
iContact Email Marketing Plans

3: MailChimp

Although MailChimp has recently added landing pages and various ad tools, their email marketing service is still their claim-to-fame.

They have millions of customers in over 175 countries, and they use the data they collect from those customers to provide you with actionable insights to improve your email strategy. Their tools are flexible enough for an enterprise company, yet simple enough for someone just getting started with email marketing.

Best of all, MailChimp has over 300 integrations that help you match their tool to your business. By using these integrations to further personalize your marketing, you’ll get the most out of your email strategy.

Mailchimp offers four amazing plans for their customers to choose from. The Free plan offers multi-channel tools to help your business and audience grow. The Essentials plan is specifically designed for email-only senders that need round-the-clock support. The most-recommended is the Standard plan that gives data-driven automation and optimization tools for the business’ growth. And the fourth is the Premium plan which is equipped with advanced features for customization.

MailChimp Email Marketing Plans
MailChimp Email Marketing Plans

4: ActiveCampaign

ActiveCampaign is a marketing automation platform that offers live chat and a CRM service in addition to their email marketing tool.

By adding a CRM to their marketing tool, ActiveCampaign can help you surface the right leads to your sales team through tools like lead scoring. It also lets you serve up dynamic content within your emails, so you can send one email and provide a different experience to your contacts based on how you segmented them.

The live chat is especially useful if your industry or model relies on tech or website support.

Choose from the four plans for email marketing from ActiveCampaign. If you are looking for a basic plan with unlimited sending, and chat and email support, then Lite is the one for you. The Plus plan includes all the basic features from Lite, in addition to CRM and sale automation, custom user permissions, and landing pages.

The next one is the Professional plan that is the most popular and provides predictive content with machine learning, automation strategy consultation, and more along with all of Plus’ features. The fourth plan is the Pro which offers custom domain, phone support, unlimited users, and a lot more along with all the features from the Pro plan.

ActiveCampaign Email Marketing Plans
ActiveCampaign Email Marketing Plans

5. AWeber

AWeber is an email platform built specifically for small businesses and entrepreneurs. Their goal is to make it simple for people just getting started with email marketing to segment contacts, design a professional email, and start nurturing leads.

Customers have praised AWeber for its deliverability, and AWeber’s deliverability team monitors their servers round the clock to ensure your campaign consistently reaches the customers’ inboxes.

Choose from AWeber’s two email marketing plans- Free and Pro. The Pro plan offers unlimited list profiles, email sends and subscribers, which are limited for the Free plan. Moreover, users get sales tracking, webpage tracking, and several other features that are not available in the Free plan.

AWeber Email Marketing Plans
AWeber Email Marketing Plans

6: GetResponse

GetResponse is a marketing automation service that is available in over 20 different languages. On top of email marketing and automation, they also offer CRM, landing pages, and a complete webinar solution.

They offer over 500 templates to help you get started with email marketing and also integrate directly with Shutterstock so you always have a library of creative options directly at your fingertips. Their drip campaign tool is managed through a calendar interface, allowing you to see exactly when you will be reaching out to your leads.

Use the Basic plan for engaging the contact base. The most popular plan, Plus plan is designed for lead generation, sales and growing profits. The third plan, Professional, offers pro automation and integration. The Max plan gives you an advanced platform with custom pricing.

GetResponse Email Marketing Plans
GetResponse Email Marketing Plans

7: Ontraport

Ontraport offers a full suite of marketing automation tools including e-commerce functionality, which lets you sell directly to your customers online. Their visual campaign builder allows you to create detailed campaigns to engage with your audience.

Create your campaign from scratch, or tap into their marketplace where they offer dozens of the most common marketing campaigns for you to take advantage of, including abandoned cart nurturing, or webinar sign-up and follow-up. Their platform also gives you insight into detailed reports that provide information on a number of different questions you might have on your pipeline, including what channels your best customers originate from, and how long it takes to convert a lead into a customer.

Use the Basic plan for engaging the contact base. The most popular plan, Plus plan is designed for lead generation, sales and growing profits. The third plan, Professional, offers pro automation and integration. The Max plan gives you an advanced platform with custom pricing.

Ontraport Email Marketing Plans
Ontraport Email Marketing Plans
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