Active Campaign has been one of the premier email marketing toolkits available since email marketing became a widespread and regular marketing tactic. Being that email marketing is one of the highest-converting methods of digital marketing employed by e-commerce and brick and mortar stores alike, the value of a company selling the best or one of the better email marketing toolkits became unbelievably huge.
In such a competitive market, MailChimp, Drip, Constant Contact, AWeber, all pile on top of each other trying to offer the most for the least, and Active Campaign does it as good as any of them.
Let’s take a look at some of the wonderful features and ways to use Active Campaign to supercharge your email marketing strategies:
1. PRICE
In terms of comparing the cost of Active Campaign to some of the other platforms listed above, Active Campaign has a leg up.
Along with offering a free trial, the entry-level package of Active Campaign is 10 dollars a month cheaper than Constant Contact – the often touted best email marketing toolkit of them all, as well as AWeber, another top choice – and you still get unlimited sending, the marketing toolkit, automation, and newsletter-style email campaigns, and full chat and email support.
It should be noted that both of these prices accommodate up to 500 contacts before the price rises. Even after that, say you have 1000 contacts, it’s still about half the price of Drip, Constant Contact, and Convert Kit to name a few.
2. AUTOMATION
The foundation of any email marketing toolkit is the automation function. No
one has time to manually draft emails to go out to each and every member in
your contact list every time they take an action on your platform.
For starters, Active Campaign immediately becomes more valuable than other email marketing toolkits like Remarkety because of the visual automation builder.
There’s a lot of room for error in email marketing, and being able to track all of your automation pathways as simple as moving your piece along a Monopoly board is a huge benefit.
PICTURED: On this demo you can see the flow of your email marketing automations. Creating, removing, or changing the conditions along the workflow is as easy as two clicks, so you don’t need to be a wizard in order to figure it out.
Finally, Active Campaign contains extensive options for segmentation. This is critical because the more you can segment your list, the most specific you can design your correspondences, and the more specific your emails, the greater the chance for conversion.
3. DYNAMIC CONTENT
Dynamic content lets you change the text and images in an email. That means you
can serve different messaging to different groups of people – even on the same
automation track—and get more contacts to become customers.
Put different messages in front of different people. When you combine tagging with conditional content, you can send each person exactly what they need to see.
PICTURED: The same automation changes when you add dynamic content marketing features, as pictured here where the image and text will change whether the contact is tagged as a dog owner or cat owner. This saves the marketer time as he or she will not have to create a brand new automation.
4. MESSAGING OPTIONS
Your contacts won’t eternally have their email inbox open, nor will they always prefer to receive their offers and information over email. They could, for instance, prefer their SMS plan or digital messages right there on your website while perusing.
PICTURED: Active Campaign unleashes all manner of messaging methods to maximize your marketing media campaigns.
5. SPLIT TESTING
Split testing to find the perfect mixture of images, copy, headlines, preview
text, offers, and more is easy with Active Campaign. All you need to do after
creating a campaign is press “Split test the campaign,” and write a second
headline, preview text, or whatever you want to change.
Now if you are a fan of split testing, here are some pretty things…
As well as…
With Active Campaign you can A/B test up to 5 emails, in other words, an A/B/C/D/E test, AND you can split test whole automation workflows to test more challenging technical variables like sending times, or time between emails sent, and sending frequency.
6. Conclusion
Active Campaign has –
- Better split testing than any other email marketing toolkit
- Great automated workflows
- Dynamic segmentation
- And is cheaper than many if not all of its competitors
